Something happened on November 19, 2020 that will change the way homes get sold for millions of consumers every year. The U.S. Department Of Justice proposed a settlement later agreed by the National Association Of Realtors on November 15, 2021 that would change the real estate industry forever. After 17 years of uninspired court battles between the Government and Realtor Industry and lackluster business models that brought little or no benefit to consumers we launched a new real estate community that most real estate agents will wish you never heard about: HOMESELLING AI.
When you consider the median household take home income in the United States is less than $50,000 a year we estimate that this book and this website is guaranteed to save you AT LEAST one full year of work. This is hard-earned income that belongs to you!
In his book Mr. Sek explains how it took the United State Government nearly 19 years and National Association Of Realtors 20 years to reach a simple agreement on bringing honest and transparent services to consumers. And yet the agreement is only one small part of seven constraints that cost consumers $100-$250 billion in real estate commission each year.
Until now — BILLIONS of dollars of investors money and millions of working hours have been lost with ideas and technologies unable to deliver much benefits to consumers. So we’ve written the book and are building this community for a better future starting with you.
It’s easy to fully understand and appreciate the book HOMESELLING.AI when you recognize that the biggest secret in real estate is that there is $10,000 to $50,000 — OR MORE — to be lost or made in every real estate sale. That’s because the market value of any property isn’t tied to or assigned to one magic number but rather a range — THE FIRST TO IDENTIFY THE NEEDS AND WANTS OF THE MARKET ( BUYERS ) WINS THE HIGHEST & BEST OFFER — THE REST MUST DISCOUNT!
This isn’t only a great idea but a scientific fact.
You see — in today’s marketplace there are bells and whistles and endless high tech toys designed to market real estate agents that have absolutely nothing to do with selling real estate for the highest amount of profit. Many of these companies state on their websites that their marketing materials and technologies are designed to IMPRESS THE BUYERS AND SELLERS. They are intended to WOW the consumers, the equivalence of etching a smiling face into a flawless diamond. They’re compelling — impressive — and beautiful; and yet — they have no science to backup in terms of generating 5-10-15-30 or more offers for clients. And it has nothing to do with using technology to lower cost of commission.
HOMESELLING.AI is the “first and only” technology designed to benefit consumers — Not Agents — Not Real Estate Companies.
The trend today and for the past 100 years has been to list every property at the highest price and slowly discount over weeks and months and charge the highest possible real estate commission with the assumption that the more paid to the agent the better the result will be. The Book HOMESELLING.AI explains clearly that this is counter-productive in generating the best offers while simultaneously locking consumers into long-term contracts without a guarantee.
These methods are unnecessary and ineffective ( perhaps even unethical ) because unlike 20 years ago when reaching the most buyers could take 1-4 months, a well-listed property today requires only 1-5 days to reach the most active buyers. Today’s buyers are glued to their smartphones and mobile devices waiting for the next listing to hit the market. A real estate professional who must make extraneous effort to find buyers is doing so for reasons unrelating to generating offers. It is more an exercise in persuasion than reality.
When the sale of a property is S-L-O-W albeit the seller or agent has been working hard, something has to give for the “waiting,” “random-ness,” and “loss” of buyers in the process. That something is more often than not is a SCARY price discount of 15-27%.
HOMESELLING.AI provides empirical evidence why home selling by owner or by agent the traditionally s-l-o-w and discounting ways is becoming obsolete in today’s one minute attention world. The consumers have been demanding a better experience since 2003 but with court battles between the U.S. Government and Realtor Industry pausing innovation the industry remains unscathed.
This may have shocked Zillow but certainly is no surprise to those with years of real market experience.
The industry was shocked to discover how a company once prided for its advanced algorithm to estimate market values of real estate had paradoxically failed to make a profit selling properties. Essentially the company had succeeded at estimating past values but failed to predict future values causing investors to lose hundreds of millions in just a few short months.
The fundamentals of HOMESELLING.AI was created in 2003 before ZILLOW started business in 2005 when high speed internet became widely accepted and adopted. It could be argued that the writing was on the wall that buyers would one day ( today ) be able to find properties in real-time and buy even quicker.
While every major business industry including AMAZON has patented and developed systems and processes to make buying faster, cheaper, and more efficient using tools such as “one click” buying, food ordering, and ride sharing — The real estate industry remains stuck in the classic “pay more for hard-work model.”
The BOOK HOMESELLING.AI reveals the “unspoken” and “unwritten” rule in real estate that has been the main cause why real estate commissions have not decreased much in 100 years. And why this has systematically become impossible for agents to focus on generating a lot of offers for clients.
Back in 2003 Author and Founder Mr. Kosol Sek and a group of real estate investors developed a system to systematically remove the most costly elements preventing sellers from generating more offers, higher offers, and faster offers. Thousands of homeowners and investors spanning the United States, Canada, Australia, and New Zealand followed the same steps in HOMESELLING.AI to flip homes and increase profit by $10,000 to $50,000 per sale. A U.S. Copyright was filed IN 2005 to protect the expression of the seven functions as one special word — The acronym PROCESS: PRICING – RESPONSE – OFFER – CONVERSION – ESCALATION – SAFETY -SYSTEMATIZE.
Mr. Sek became a licensed real estate agent in 2003 after his business of buying and reselling real estate for quick profit came to a halt. The Federal Housing Administration ( FHA) had stopped issuing loans to buyers who purchased and resold properties less than 90 days. The February 2003 industry shock inspired Mr. Sek to become a licensed real estate agent and trainer where be began to modify his One Minute Home Selling system to work for all real estate agents. Unfortunately he explains in his book, Mr. Sek quickly discovered that real estate agents’ inherent desires to earn the highest real estate commission systematically conflict with generating the highest offers for clients.
A CLASSIC example is one when a homeowner with little or no equity on a property estimated to be worth $300,000 wishes to sell through a licensed Realtor. For simplicity let’s assume the equity amounts to only $5,000. Under the classic ways there would be no way to pay a typical $18,000 commission ( 6% ). A second example would be the same property having a lot of equity but receiving no guarantee on the final sale price since the agent would require someone to pay for his hard-work and random access of his time. A third example would be the same property having plenty of equity and receiving plenty of offers in a short period of time. However the typical agent would have no system to allow sellers to compare selling cost, discounts, closing cost, buyer assistance, repair cost, and other cost side-by-side. A final example would be the same property in a slow market where there are few or no offers. Here the typical agent would be limited in how he may help the homeowner to increase demand for the property to generate multiple offers.
In the examples above there are conflicts in value proposition. No one could anticipate the real estate industry and the U.S. Department Of Justice to entangle in protracted court battles that would take another 17 years to bring effectual change.
The pause in innovation allowed the biggest names in real estate and hedge funds to continue spending billions to build technologies to keep everything the same. THEY DON’T WANT TO CHANGE. Now that the United States Government and Realtor Industry have come to agreement HOMESELLING.AI can protect millions of homeowners every year from losing $10,000 to $50,000 — OR MORE in discounts and commissions caused by the traditionally S-L-O-W, costly, and obfuscated home selling process of the past 100 years.
The future starts with you!