Updated: September 9, 2021
In a hot market sellers with multiple offers often assume that the offers received must be the best and highest. In a slow market the same seller might assume that a home without offers is one caused by a laggard or unperforming real estate agent.
While both of the scenarios above may have held some truth 10 or 20 years ago when buyers were spread over town and market exposure was fragmented by newspapers, MLSes, magazines, home publications, flyers, open houses, and neighborhood word-of-mouth the fact to the matter is it is no longer the way buyers search for homes in our current “always-on” world. Today — it no longer requires buyers to spend hours to drive around town to compare properties — it takes just a few minutes to pull up all the properties for sale on a smartphone or home computer. Extraordinary efforts are no longer necessary to locate and find buyers because all the buyers are locked and glued to their smartphone awaiting the newest listed properties. While each buyer might start their journey differently all will end by comparing properties on their mobile or computer screen.
Current transformational shift in how buyers search for properties has become a key driving force behind the success of scientific home selling. No longer will it be necessary to hunt down buyers, today’s sellers simply need to quickly identify the needs and wants of buyers in a non-intrusive way that will generate the best and highest offers. To receive the best and highest offers sellers must be able to generate the best and highest quality buyers in the quickest possible time.
In the absense of a system to generate and compare high quality buyers, offers can be best compared to your email spam. With the recent onslaught of businesses and investors beating down doors with cash offers on properties, the savvy consumer will be one who understands the benefits from comparing in real-time.